// The keith Taft Story /
Art direction, digital design & illustration.
Created @waste-creative.com
Live site
// INTRO /
Taft's story is strong enough on its own. It’s surprising that it hasn’t been made into a movie yet.
If you don’t know who Taft was, he basically created Google Glass 40 years before Silicon Valley tried the same thing. He also created an intricately-connected, wearable computer in the 1970s.
Taft wasn’t trying to sell technology to the masses, he was using for his own personal gain: to win at black jack in Las Vegas.
Role/Skills:
Art direction
Illustration
Web design
Studio:
waste-creative.com
Awards;
// Design /
We were asked to illustrate Keith's story, in hopes of creating a viral website. The design is inspired by Saul Bass, 60s mimimal vibe.
The website is broken up into 5 chapters (mainly to allow loading time, it's huge) but also showcase each invention, different colour palettes were chosen to distinguish each chapter whilst in keeping with the theme.
I created 2 custom fonts, illustrated and art-directed.
Visit here
// Chapter 1/
Fastest toes in the West
// Chapter 2/
Magic Shoes
// Chapter 3/
Seven Up
// Chapter 4/
Belly Telly
// Chapter 5/
Bust
// The Verdict/
What's your verdict, tech hero or black jack ace?
Users were encouraged to vote via facebook likes and share their results
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