// THE NATIONAL LOTTERY
Rio 2016 - Campaign #IamTeamGB
Digital design & illustration.
// THE NATIONAL LOTTERY/
Create engaging content for use on TNL’s social channels leading up to and during the Games – to celebrate the success story in a way that was personally gratifying, inspirational and motivated TNL players to keep on playing.
In a busy summer packed with sporting events, we needed to build anticipation for the Games, then celebrate golds, silvers and bronzes as they racked up as if we were one team – because when we won medals, it was fair to say that Play Made It Possible.
Above all, we needed to make #IAmTeamGB the hashtag of the Games – with content that people would share with pride.