// SpineFarm™ Records/
Logo & Visual Identity
![](http://jca.design/wp-content/uploads/2020/02/spine_poster.jpg)
// SpineFarm™ Records /
SpineFarm.co.uk
I was asked to rebrand SpineFarm Records.
Creating a new logo, visual online identity, brand guidelines and web-store.
Keeping the design simple & taking inspiration from their Nordic heritage (same blue from the Norwegian flag) images of ice, x-rays and static were used, with a custom half-tone treatment.
A limited colour palette was created with contrasting accent colours.
Role/Skills:
Art direction
Branding
Web design
Studio:
jca.design
P
![](http://jca.design/wp-content/uploads/2020/02/LOADING_spinefarm_50speed.gif)
![](http://jca.design/wp-content/uploads/2020/01/spinfarm_logo.png)
![](http://jca.design/wp-content/uploads/2020/10/speinfarm_home-1-2.jpg)
![](http://jca.design/wp-content/uploads/2020/10/SPINEFARMpsd8-2-scaled.jpg)
![](http://jca.design/wp-content/uploads/2020/01/one2.jpg)
![](http://jca.design/wp-content/uploads/2020/01/one.jpg)
![](http://jca.design/wp-content/uploads/2020/01/AdobeStock_phone4-scaled.jpg)
![](http://jca.design/wp-content/uploads/2020/02/tee_spinefarm_tee-900x1061-1-900x1061.jpg)
![](http://jca.design/wp-content/uploads/2020/02/spine_merch_11-900x1061-1-900x1061.jpg)
![](http://jca.design/wp-content/uploads/2020/10/FULL2-2-scaled.jpg)